In this Dotcom secrets summary and review we will talk about the Russell Brunson Best-Seller Book.
CEO of Clickfunnels Russell Brunson wrote this book in 2015 by selling thousands and thousands of copies.
Most of the strategies you will find in this book are still actual today.
If you’re in business, you need to know how to market yourself online. This is a great truth that shines through the pages of the book and it's one of the main concepts repeated by the very best worldwide online marketers.
After some pages that you read Dotcom secrets you think that is one of the best marketing books you've ever read in your life.
This because this book is a mixture of both theory and practical steps.
Every chapter gives you so much info and a list of things to do that you have to stop and do these. Only a very well written book does that, and Dotcom's secrets is a masterpiece.
Dotcom Secrets Summary
I'm very glad to write a Dotcom Secrets book review!
This book leaves you with the desire to act and many ideas to apply but also with such bitterness because you finished reading it.
Indeed, it is only 254 pages long, and the Russell style makes the book extremely easy to read.
It contains a ton of actionable advice and if you’re looking to sell anything online, I really recommend that you grab a copy of this book and keep it as a reference.
This book can be a bible for you if you are looking to sell anything online. It's full of examples and stories about his own business. This makes you understand how the secrets told in Dotcom secrets book are really effective because they are applied by himself.
The book is divided into 5 main sections which we will now briefly discuss in this dotcom secrets summary.
Dotcom Secrets Book Summary, Section 1: Ladders and Funnels
A ladder is a visual mapping of all your products intended for your dream customers in ascending price order.
Naturally, your main desire is to sell your most expensive product to your customers but to get the ideal goal they have to know and trust you.
According to Russell Brunson, a value ladder give you the chance to start selling something to people at a lower price point.
When you will conquer the customer's trust and they will become more loyal day by day, the percentage of people are going to climb up the ladder to purchase more expensive products
It's in the first section that Russell already introduces the concept of a sales funnel. Sales funnel is the buying process that will bring this one to ascend the levels of your value ladder.
Section 2: Your Communication Funnel
This section is dedicated to improving communication with your audience by introducing the concept of "attractive chapter".
What means attractive chapter? Practically an online person who attracts visitors helping you to build a mass following and huge list.
These fans will form a faithful basis who will buy your products.
There are 4 elements you need to make an attractive character:
Having a backstory.
The ability to speak in parables.
Being able to share your character flaws.
It is a polarizing figure.
Russell covers well each one and every example used will let you deeply understand what he means.
shares several examples to help understand what he means.
Naturally, after you build a huge list you need a great email marketing strategy to engage them.
In the second part of this second section of Dotcom Secrets Book, Russell Brunson describes two of the TOP email marketing strategies.
1) The first one is named the Soap Opera Sequence: How you could understand by the name, the main goal of this sequence is to keep each email open-ended and entertaining;
2) The second one is the Daily Seinfeld Sequence. These are the emails you need to interact with your subscribers.
This sequence will have three main results: your open rates, click rates, and conversations dramatically increase.
Section 3: “Funnelology”
In this Dotcom secrets summary, we will now cover the third section of the book.
This one will cover all about funnel fundamentals and the main strategies to build a successful funnel.
According to Russell Brunson, you don't need to start from scratch to create an effective sales funnel.
Indeed, you could leverage the experience of other funnel experts in creating your own.
Brunson will suggest the main 5 elements to respect when you want to create any successful campaign.
Russell present you the 7 phases of a funnel and he will explain all that you need to know to understand well each one.
Russell highlight the importance of setting up a pre-frame. Before thinking and set up each step fo your sales funnel you need to know your visitor's state of mind.
To do this, you will need to know your traffic’s temperature so you can create the proper pre-frame bridge.
but after that you could divide your subscribers into the categories you like: from VIP Buyers (big spenders) to occasional buyers.
All of these steps and analysis will permit you to maximize your ROI from each buyer.
A the end of the section, Russell Brunson will show you a strategy that will make very easy and fast to build your sale funnels.
Section 4: Funnels and Scripts
This section is maybe the most interesting of this dotcom secrets summary because it is a gem of the book.
Indeed, just in this part Russell goes into detail about some of his best sales funnels.
This will let you understand which psychology He uses to make each funnel a success and how these works. Moreover, each time he will start to form a blank template so you could have the fundamentals to implement correctly each funnel for your own business.
He also goes over the specific rules he uses for structuring the perfect One Time Offer (OTO). This last one will let you really make the profit.
The seven funnels he goes into are the:
Two-Step – Free plus shipping Funnel.
Self Liquidating Offer Funnel
The Perfect Webinar Funnel
Invisible Funnel Webinar
Product Launch Funnel
High Ticket, Three Step application Funnel
It's important you know is that every funnel in this book is based on Russell's own real experience.
How you will see from the link down, for instance the two-step - ree plus is the same funnel used to sell DotCom Secrets and Clickfunnels.
Section 5: ClickFunnels
In the last section of Dotcom Secrets Book, Russell Brunson talk about clickfunnels and every utility of this wonderful software.
You could read my Clickfunnels review + bonus from this link:
Dotcom Secrets Summary review
There are no many words to describe this book a part amazing! Illuminating! Completed!
This best-seller is a must-have for any entrepreneur and it could be a bible for who want to create effective sales funnels.
Dotcom Secrets Book Price
This book is free for you if you order your copy from this link: GET YOU DOTCOM SECRETS BOOK FREE COPY
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